Freshbeet App
The Story
The owner of Freshbeet App, Patrick Kirby has been associated with food all his life. He has been a chef, a restaurateur, and is now the founder of Freshbeet – an app that helps farmers sell their produce online. His dream of making fresh food accessible to everyone led him to envision this one-stop shop where farmers can sell their fresh produce and consumers can have fresh food delivered to their doorsteps.
“I think farmers have always been hesitant to embrace technology to increase sales. I’ve found an easy way which will help farmers easily sell food online. It’s like a local farmer’s market, in your phone.”
The Challenge
Patrick approached The App Chicks to create an efficient, powerful and a streamlined solution. He was looking for a clean, smooth, user-friendly, engaging app that would be easy on the eye as well. His idea was to make the interface very attractive and intuitive so that users keep coming back for more. Products should be searchable and checkout should be easy. And there must be a “Deal of the Day” section.
“Parents want their children to eat well. But I think there aren’t enough sources that make the fresh food buying process easy for today’s busy parents. Freshbeet is a one-stop shop that makes it easy for you to buy fresh produce through your phone. No need to go to the Farmer’s Market.” – Patrick Kirby, owner of Freshbeet App
The Solution
At The App Chicks, we held a series of brainstorming sessions to create the concept and list of features as demanded by the client. We then wireframed the UX and added design elements before developing the app. We made the UI visually appealing, functional yet easy-to-use. We created a dedicated account for each seller through which they can login and setup their own store. We performed extensive testing of the user experience.
Freshbeet is able to provide a competitive edge and an additional source of income to local farmers.
