The short answer
Then they change. Nothing is sent until you approve it, and the 30-minute check-ins are there to adjust the buyer list and the messages.
Disliking a draft is the system working. That's what the approval step is for.
How it works
Before anything goes out, you read the messages. If one is wrong, you say what's wrong. We rewrite it and send it back.
You can ask for a different tone, a shorter message, a different opening, or a different reason to talk. You don't need the right words for what's off. "This doesn't sound like me" is enough.
What you can change
- The wording. Tone, length, openings, and follow-ups.
- The buyer. If the people being messaged are wrong, the list changes.
- The offer. The reason someone would want to talk with you.
- The pace. How often and how many.
What happens after launch
You'll get 30-minute check-ins while we build your engine. That's the time to say what's working and what isn't.
If a reply shows a message landed badly, we'll point it out before you have to. The monthly report shows who replied, so you can see what the messages are doing.
An illustrative example
This is an example, not a client result.
Say a message reads "I hope this finds you well" and you'd never say that. You tell us. We cut the line and move the useful part to the front. The next draft starts with the reason you're reaching out.
That's one round. Most messages take a couple.
What if it keeps missing?
Then something is wrong upstream. Maybe we've misunderstood your ideal customer, or your offer isn't clear yet.
We'd say so, and we'd go back to the first call. A stubborn mismatch is usually a clue, not a failure.
When this isn't the right fit
If you want to write every word yourself, you'll be happier doing outreach on your own. We'll never block that choice.
The longer version
One quiet benefit of the approval step is that it forces a conversation about what you actually want to say, and many owners discover through editing a draft that they care about different things than they first described, so the messages improve and the whole offer gets sharper along the way. Editing is part of the work. It's not a delay.
If your discomfort is more about the idea of reaching out cold than about the wording itself, say so, because that's a different problem with different answers, such as a softer first message, a warmer kind of opening, or a smaller test with a handful of people before anything larger, and we'd rather solve the real worry than polish sentences around it. Tell us what bothers you. We'll listen.
Keep reading
Book my call
A short online call. We'll show you a sample message and take your edits right there.